The project
UFarmer is an innovative startup born in July 2020, presented in its initial version in December 2020 and updated to version 2.0 in October 2021. UFarmer is a vertical marketplace that, through the adoption mechanism, wants to put in communication the producers of Italian food and wine excellence with the end customers, creating unique and personalized experiences.
Our dream
To connect producers and consumers through the creation of customizable, unique and exclusive experiences that allow Italian wine and gastronomic excellence to be properly valued.
The Board
UFarmer was born from the idea of a group of entrepreneurs and top managers from different business sectors, but united by the interest and passion for Italian food and wine excellence.
Cristina Lorenzetti
President
Cristina is passionate about technologies and their impact on lifestyle and culture. Always looking for new challenges and interests, expert in programming and control is active in the aerospace industry. Her passion and dedication to her role led her to think about the project «a bottle in space».
Luca passini
CEO
Luca is an entrepreneur in the IT world, CWS leader since 2009. Its managerial and entrepreneurial profile is complemented by participations in artificial intelligence industries, a multi-year professional knowledge of the food and wine sector and a strong international network.